Digital signage stands for the dissemination of information, aimed at a specific audience, at a specific location, and at a specific time via digital screens, often managed remotely with relevant visual content. This form of dynamic communication can be found in both public and private spaces, such as shops, hotels, airports, restaurants, hospitals, universities and corporate buildings, and many other locations.
The power of digital signage is that you can target specific audiences through a single display or a global network of displays. You control the distribution and display of the content on the screens. This digital signage can be made smarter by connecting to data sources such as the current workplace occupancy of your office spaces through integration with Officebooking services. Pushing the boundaries of smart digital signage, interactivity can be added, and real-time web content or analytics for maximum engagement and user experience from your audience.